BORA at EuroCucina 2026: More than cooking. A new idea of the kitchen.

At EuroCucina 2026, BORA presents its vision of the kitchen: an idea that goes beyond the act of cooking and redefines the domestic space as a place of freedom, wellbeing and connection. More than cooking. is not just a payoff tagline, but a design-driven approach that for almost twenty years has guided the brand in radically rethinking the kitchen environment.

BORA was the first to revolutionise the sector by introducing integrated cooktop extraction systems as an alternative to the traditional cooker hood: an idea that freed up visual space in the kitchen, improved air quality and made the cooking experience more intuitive, quieter and more enjoyable. Since then, innovation has been constant: technology, design and quality of life now converge in a product ecosystem designed for a contemporary and conscious way of living.

The BORA stand at EuroCucina 2026 is conceived as a meeting place where architects, designers, industry professionals and enthusiasts can immerse themselves in the brand’s philosophy and discover a complete portfolio of solutions that naturally fit with modern home trends and new lifestyles. Live cooking demonstrations will offer visitors the opportunity to experience all BORA solutions first-hand – this year, particularly the matt glass surface of the hob extractor systems.

What’s new for 2026: evolution, precision, pure air

Taking centre stage at the fair is the new generation of the BORA Pure family, the compact cooktops with integrated extraction. An evolution that preserves their identity while introducing new versions with a matt surface finish, a more intuitive control interface and advanced connectivity. The new generation of BORA Pure responds to the needs of contemporary living: high performance, simplicity and maximum design integration, even in the most compact spaces.

The new matt surface finish also characterises BORA Professional 3.0, the modular system with integrated extraction that represents the most advanced expression of BORA’s know-how, designed for those who approach the kitchen with a professional mindset – whilst still insisting on the very best design possible.

At the heart of the BORA experience remains a strong focus on air quality: new high-performance odour filters help create a healthier, quieter and more comfortable kitchen environment, where the pleasure of cooking extends throughout the living space, without visual or sensory interference.

Among the new products is also BORA QVac Move, the vacuum sealing system now presented in a new freestanding version. It extends quality and food preservation beyond cooking, reinforcing the idea of the kitchen as an integrated, intelligent system oriented towards everyday wellbeing.

With a complete range spanning from extraction systems to the professional steam oven for domestic use BORA X BO, from refrigeration to preservation and lighting systems, BORA proposes a kitchen that is no longer a collection of appliances, but a fully integrated, organic system.

At EuroCucina 2026, BORA therefore invites visitors to discover its concept of the kitchen. Because cooking is not just a daily activity, but an experience that involves the senses, time and relationships. More than cooking, indeed.